Digital Design Category
Entry Title:
Vodafone Iconography
Category:
Professional Digital Design
Position:
Silver
Design Director:
Daniel Schubert
Design Team:
Luuk Beursgens, Peter Buckingham, Anne Schloesser, Alina Joerissen
Client:
Vodafone Group Services
Individual Credit:
Daniel Schubert, Head of Concept, Design & Experience, Vodafone Group Services GmbH
Individual Credit:
Peter Buckingham , Principal User Experience Manager, Vodafone Group Services GmbH
Individual Credit:
Anne Schloesser, Managing partner innovation & creative direction, studiomem
Individual Credit:
Alina Joerissen, Designer, studiomem
Individual Credit:
Luuk Beursgens , User Experience Design Manager, Vodafone Group Services GmbH
Advertiser/Brand:
Vodafone Group Services GmbH, DE
Advertiser/Brand:
studiomem, DE
Advertiser:
Vodafone Group Services GmbH, DE
Vodafone’s family of icons had grown into a heterogenous accumulation of styles over the last generations. We developed a contemporary and recognizable new style for three different platforms (Android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a comprehensive guideline by which to create new icons.