Vodafone’s family of icons had grown into a heterogenous accumulation of styles over the last generations. We developed a contemporary and recognizable new style for three different platforms (Android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a comprehensive guideline by which to create new icons.
Gold in Branding 2018
Silver in Digital Design 2018
Luuk Beursgens, Peter Buckingham, Anne Schloesser, Alina Joerissen
Vodafone Group Services GmbH, DE
studiomem, DE
Vodafone Group Services GmbH, DE
Head of Concept, Design & Experience: Daniel Schubert, Vodafone Group Services GmbH
Principal User Experience Manager: Peter Buckingham , Vodafone Group Services GmbH
Managing partner innovation & creative direction: Anne Schloesser, studiomem
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