Revitalising Kellogg’s

by Landor

Kellogg’s has been a staple of breakfast tables for more than 100 years. Over time, however, they found they were losing their identity amongst muddled packaging and mixed messaging.

We took on Kellogg’s biggest re-design in a century, covering their entire European portfolio. Our mission was clear: to return Kellogg’s to its iconic status, as the provider of natural grain goodness.


Gold in Packaging Design 2020

Created by:

Design Director

Tristan Macherel

Design Company




Design Team

Tristan Macherel and Sophie Good

Video (direct link)

click here


Entrant Companies

Landor, GB
Landor, FR

Individual Credits

Production Director: Ian Rose, Landor
President of Europe: Luc Speisser, Landor
Executive Strategy Director: Anna Kohl, Landor