Our mission at McGuffin Creative Group is to take complex communications challenges and turn them into simple, human messages. So when the time came to rethink the way our own company was communicating to clients and prospects, we took a dose of our own medicine. The result was a rebrand that both simplified and streamlined our messaging across platforms. A stripped down, modified logo was paired with provocative photography and a bold, editorial-style, black-and-white color palette that we enlivened with orange accents to express our commitment to the unexpected. McGuffin’s new branding is deployed across a range of digital and physical assets.