McGuffin Creative Group Rebrand

by McGuffin Creative Group

Our mission at McGuffin Creative Group is to take complex communications challenges and turn them into simple, human messages. So when the time came to rethink the way our own company was communicating to clients and prospects, we took a dose of our own medicine. The result was a rebrand that both simplified and streamlined our messaging across platforms. A stripped down, modified logo was paired with provocative photography and a bold, editorial-style, black-and-white color palette that we enlivened with orange accents to express our commitment to the unexpected. McGuffin’s new branding is deployed across a range of digital and physical assets.


Silver in Branding 2020

Created by:

Design Director

Kyle DeMers

Design Company

McGuffin Creative Group


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McGuffin Creative Group

Design Team

Kyle DeMers, Nick Orlandi


Individual Credits

Senior Account Executive: Nick Orlandi, McGuffin Creative Group
Art Director: Kyle DeMers, McGuffin Creative Group