To re-brand a travel company. Italian market.
The contrast of two opposites — ancient and modern, black and white and colorful. It says that the company uses a modern approach, but honors and remembers the tradition. It helps to combine modernity and history. A modern approach to studying real historical masterpieces. Also, this technique helps the company to stand out among competitors, to be in trend while having a history reference.
Silver in Branding 2020