WellFirst Health™ is a new health insurance brand that launched in 2019 to bring patient-centric plans to St. Louis and its surrounding regions. Our assignment was to build a visual identity and brand voice that felt familiar, reputable and trustworthy in a health insurance market where customers have grown increasingly skeptical of change. The logomark was designed to symbolize medical care in a color close to hospital scrubs as well as compliment its parent company, SSM Health. Reflecting both modern and established aesthetics, the brand reveal builds upon a new kind of plan but with providers you know and trust.
Silver in Branding 2020
Sam Hogerton, Chris Beanan, Betty Strigens, Angela Ryan, Adam Nelson
WellFirst Health, US
Creative Director: Sam Hogerton, SRH
Content Strategist / Copywriter: Betty Strigens, SRH
Art Director: Chris Beanan, SRH