WellFirst Health Branding

by SRH

WellFirst Health™ is a new health insurance brand that launched in 2019 to bring patient-centric plans to St. Louis and its surrounding regions. Our assignment was to build a visual identity and brand voice that felt familiar, reputable and trustworthy in a health insurance market where customers have grown increasingly skeptical of change. The logomark was designed to symbolize medical care in a color close to hospital scrubs as well as compliment its parent company, SSM Health. Reflecting both modern and established aesthetics, the brand reveal builds upon a new kind of plan but with providers you know and trust.

Prize

Silver in Branding 2020

Created by:

Design Director

Chris Beanan

Design Company

SRH

Website

click here

Client

WellFirst Health

Design Team

Sam Hogerton, Chris Beanan, Betty Strigens, Angela Ryan, Adam Nelson

Credits

Entrant Companies

WellFirst Health, US

Advertiser/Brand

SRH, US

Individual Credits

Creative Director: Sam Hogerton, SRH
Content Strategist / Copywriter: Betty Strigens, SRH
Art Director: Chris Beanan, SRH