Struxi Branding

by SRH

Struxi (latin for "to build") is a new construction software toolset that empowers both sites and offices to easily track, analyze and manage time – which is often a major liability for construction companies. Our assignment was to develop a name and brand identity that would resonate with construction workers while introducing the product. Thus, Struxi was born with the tagline "Software built for hard work," and the logomark was designed to create an "S" with the dynamic shape of a buzzsaw – to reinforce the idea of Struxi being the hardest working tool on your construction site. The brand was also developed to feel more gritty and tangible as insights found the primary audience to be generally tech averse.

Prize

Bronze in Branding 2020

Created by:

Design Director

Adam Nelson

Design Company

SRH

Website

click here

Client

Penta Technologies, Inc.

Design Team

Sam Hogerton, Chris Beanan, Betty Strigens, Angela Ryan, Adam Nelson

Credits

Entrant Companies

Penta Technologies, Inc., US

Advertiser/Brand

SRH, US

Individual Credits

Creative Director: Sam Hogerton, SRH
Content Strategist / Copywriter: Betty Strigens, SRH
Art Director: Chris Beanan, SRH