Robert Marc NYC Eyewear 2019 F/W Campaign

by forceMAJEURE Design

Vintage inspiration in a modern city. The Robert Marc NYC F/W 2019 Collection, “NYC Jazz,” draws from New York’s rich musical heritage and injects a dose of present-day vitality. With effortlessly cool construction, fluid lines, and unexpected color and material pairings, the collection echoes the rhythm of the thriving metropolis from which it was born.

New York City holds the passion that drives Robert Marc New York brand. She is the city that never sleeps, where icons dwell, possibilities are endless and dreams take shape. Where trends are imagined, created, embodied and reinvented. RMNY has always harnessed the vitality of this city and we are proud to outfit some of its most renowned personalities.

forceMAJEURE Design worked with local New York City jazz musicians to shoot the Fall/Winter 2020 campaign outside of New York Jazz clubs, and inside the clubs while performing. Working closely with New York photographer Arnaud Montagard and his team, forceMAJEURE created visuals for advertising, in-store, digital, window displays and website that capture the jazz heritage of New York, as well as the sartorial look and eyewear choices of jazz musician’s who perform in some of New York’s most revered clubs.

Prize

Gold in Digital Ads and Campaigns 2020

Silver in Promotional Materials 2020

Bronze in Website Design 2020

Created by:

Design Director

Pierre Delebois, Strategy and Creative Director, forceMAJEURE Design

Design Company

forceMAJEURE Design

Website

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Client

Robert Marc New York Eyewear

Design Team

Photographer - Arnaud Montagard Creative Director/Photographer - Pierre Delebois Hair - David Cotteblanche Makeup - Cristina McLamb Stylist - ...

Video (direct link)

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