HMP, Inc. is the manufacturer of Colorado Born CBD products. The client hired The Brand Chefs at Mighty Fudge Studios to create a logo with an illustrated symbol and packaging for their CBD line of products. The Brand Chefs were tasked to provide a distinguishable and easy-to-navigate CBD product line that reflects relaxation and/or medical benefits through the use of color, fonts and design to be marketed to males and females, ages 21-40. The graphics are easily adapted to marketing collateral and website/online media. On shelf the packaging breaks through the clutter with bold graphics, colors and a blocking schematic.