“The York Plan” sought to address the lack of engagement with the arts in ex-industrial / agricultural centers. In many cases, while the arts are paramount to the success of a city, they go wholly unnoticed by its residents, considered a “hobby” or something that could not actually lead to employment. Thus these cities push on, missing serious opportunities for gained revenue and failing to educate their youth in the power of the arts. In many cases, due to recent budget cuts, etc. the schools these children attend don’t even offer comprehensive art classes, leaving art and creativity as a privilege for the wealthy instead of a right of all. The York Plan is a ctiy-wide hackathon, allowing students from surrounding schools to form teams and participate in a weekend long brainstorming session to formulate ideas for the improvement of the city. These teams are presided over by alumni, those that have left and are now pursuing the arts as a profession. Colleges are welcome to head hunt at these events, offering creative scholarships to students who otherwise may not be pursuing secondary education. The top three designs are chosen and executed throughout the city in the following year. For proper branding of this event, I decided logo development, literature, environmental “graffiti” stencils, and swag were paramount to give the impression of what the event would stand for. Branding is based off of the Pennsylvania Dutch culture of the York, PA area, utilizing an updated blackletter face to give the impression of paying homage to the past while looking toward the future.
Gold in Integrated Graphic Design 2018, Non-Pro
Savannah College of Art and Design, US
Professor: Jane Zash, Savannah College of Art and Design
Research assistance: Lauren Ross