Branding Category
Entry Title:
GroundTruth Rebranding
Category:
Professional Branding
Position:
Silver
Design Director:
Kira Jenny Sea
Design Team:
Kira Jenny Sea, Austyn Stevens
Company:
Siegel + Gale
Client:
GroundTruth (formerly xAd)
Website:
Individual Credit:
Kira Jenny Sea, Senior Designer, Siegel + Gale
Individual Credit:
Austyn Stevens, Creative director, Siegel + Gale
Advertiser/Brand:
GroundTruth, US
Advertiser:
Siegel + Gale, US
GroundTruth (formerly xAd) is a global location technology company that drives results with real data. The design elevates the value of location, beyond the technology that underpins, and humanizes it. The logo resembles a location marker and a GT monogram representing GroundTruth’s mission to create location as a category and as a timepiece symbolizing the real time precision of location. The bright, neon color palette reflects the personality, tone and energy of GroundTruth. The emoticon toolkit brings a simple character set to life in everyday communications.