GroundTruth (formerly xAd) is a global location technology company that drives results with real data. The design elevates the value of location, beyond the technology that underpins, and humanizes it. The logo resembles a location marker and a GT monogram representing GroundTruth’s mission to create location as a category and as a timepiece symbolizing the real time precision of location. The bright, neon color palette reflects the personality, tone and energy of GroundTruth. The emoticon toolkit brings a simple character set to life in everyday communications.