Branding Category

Entry Title:

GroundTruth Rebranding

Category:

Professional Branding

Position:

Silver

Design Director:

Kira Jenny Sea

Design Team:

Kira Jenny Sea, Austyn Stevens

Company:

Siegel + Gale

Client:

GroundTruth (formerly xAd)

Individual Credit:

Kira Jenny Sea, Senior Designer, Siegel + Gale

Individual Credit:

Austyn Stevens, Creative director, Siegel + Gale

Advertiser/Brand:

GroundTruth, US

Advertiser:

Siegel + Gale, US

GroundTruth (formerly xAd) is a global location technology company that drives results with real data. The design elevates the value of location, beyond the technology that underpins, and humanizes it. The logo resembles a location marker and a GT monogram representing GroundTruth’s mission to create location as a category and as a timepiece symbolizing the real time precision of location. The bright, neon color palette reflects the personality, tone and energy of GroundTruth. The emoticon toolkit brings a simple character set to life in everyday communications.