Kenwood kMix Limited Edition Animation + Packaging CGI

by Wonder Vision

Kenwood launched their most luxury range of products to date with the Limited Edition Collection - a rose gold kitchen machine, kettle and toaster. We proposed the creative concept of showing the metal 'melting' into the products to highlight the rose gold material and add lux to the launch animation. The video was used on the media walls in Harrods for the launch as well as across all other marketing channels. The animation was very well received by all key stake holders at Kenwood and helped to push sales of the 1000 unit limited product run.

In addition to this, we redefined the look of Kenwood's products across their packaging. Using CGI we brought a controlled approach to the setup of each product and deliver consistent, high quality, photorealistic CG visuals of Kenwood's products. We have brought over 50 products to life for Kenwood.

Prize

Gold in 3D CAD 2020

Silver in Computer Animation 2020

Created by:

Design Director

James Elderton

Design Company

Wonder Vision

Website

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Client

Kenwood

Video (direct link)

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