Reckitt Benckiser: Global Hub

by A Studio of Our Own

Based in Hyderabad, the RB Global Hub team are responsible for the delivery of IT solutions to RB offices around the world, providing online solutions for brands as diverse as Dettol, Durex, Nurofen, Clearasil and Gaviscon.

As the team moved into new offices, we were asked to develop a new visual language to give both the workspace and the team a new sense of identity; a unique voice with which to communicate with RB brands worldwide.

Our icons work within the broader RB Brand Guidelines as a mosaic of the values that the team embody. From agility to innovation, focus to insight, the icons can be combined, rearranged, scaled and animated to adapt seamlessly across a wide variety of applications.


Silver in Branding 2020

Created by:

Design Director

Tom Cornfoot

Design Company

A Studio of Our Own


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Reckitt Benckiser

Design Team

Siobhan Battye, Becca Liversidge

Video (direct link)

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Individual Credits

Creative Director: Tom Cornfoot, A Studio of Our Own
Senior Designer: Siobhan Battye, A Studio of Our Own
Junior Designer: Becca Liversidge, A Studio of Our Own