Brand identity for a new cultural events centre in the heart of Hoi An, Vietnam. Translating to “peaceful meeting place”, this historically rich port town is a confluence of cultural, industrial, and ideological influences. The concept of Cô Cò Pavilion’s brand identity draws on the city’s rich heritage, incorporating shapes drawn from traditional Vietnamese patterns and a recurring wave motif signifying the fluidity of water and exchange. These elements form the basis of a dynamic modular system used throughout the identity rollout, including promotional materials, merchandise, a suite of icons, wayfinding, and a custom typeface. Named after an historic river in Hoi An which provided merchants with a sheltered inland route between two ports, Cô Cò Pavilion aims to facilitate the exchange of ideas, skills, and knowledge.
Gold in Branding 2020, Non-Pro