Zacapa Reserva Limitada 2019

by forceMAJEURE Design

Zacapa Reserva Limitada, created by Master Blender Lorena Vasquez, is a culmination of expertise, experimentation and artistry that is deemed worthy of release only once every few years. The most recent creation for 2019 is a mixture of rum reserves aged from 6 to 24 years and finished in exclusive wine barrels, resulting in a unique composition of flavors with notes of vanilla, chocolate, and raisins along with floral aromas that evoke multi-layered sensories.

forceMAJEURE was asked to bring the 2019 Reserva Limitada liquid to life through the packaging. Inspired by Master Blender Lorena Vasquez and her art of blending, we created a design that captures dimensional layers of expressive movement and captivating colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen proudly wraps around the bottle. For the outer canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape and the liquid’s flavorful depths. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

Zacapa Reserva Limitada 2019 is available for a limited time in Central America, Europe, Mexico, and Global Travel Retail stores.
To be added

Prize

Silver in Packaging Design 2020

Silver in Branding 2020

Bronze in Logos 2020

Created by:

Design Director

Michelle Mak, Creative Director

Design Company

forceMAJEURE Design

Website

click here

Client

Diageo

Design Team

Kei Hayashi, Senior Designer and Linda Tseng, Production Director