THE FIRST SIP OF Black Smith
Craftsman are not Smith. They need not only skilled craftsmanship, but also a serious attitude.
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Hey ! Take off
This is an interesting packaging. We all know that reverse wear of clothes is a "wrong" behavior, which implies that consumers think backwards about the right thing, that is, to stimulate the interaction level and explore the inner packaging. If coffee has become everyday, tasting a good cup of coffee is so easy.
In order to brew a good cup of coffee, the visual sense enhances the visual and olfactory perception of consumers in a smokey way.