Black Smith-Reverse identity coffee packaging

by LANSID DESIGN STUDIO, TW

THE FIRST SIP OF Black Smith
Craftsman are not Smith. They need not only skilled craftsmanship, but also a serious attitude.
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Hey ! Take off
This is an interesting packaging. We all know that reverse wear of clothes is a "wrong" behavior, which implies that consumers think backwards about the right thing, that is, to stimulate the interaction level and explore the inner packaging. If coffee has become everyday, tasting a good cup of coffee is so easy.
In order to brew a good cup of coffee, the visual sense enhances the visual and olfactory perception of consumers in a smokey way.

Prize

Silver in Packaging Design 2020

Created by:

Design Director

JIN-LIAN,HSIAO

Design Company

LANSID DESIGN STUDIO, TW

Website

click here

Client

Black Smith

Design Team

LANSID DESIGN STUDIO, TW

Credits

Individual Credits

Creative director: Wang-Ye,Hsiao, LANSID DESIGN STUDIO, TW
Creative director: Mei-Mei,Hsiao, LANSID DESIGN STUDIO, TW
Photography: Mei-Hang,Hsiao, LANSID DESIGN STUDIO, TW

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