Cruise America Advertising Campaign

by Splinter

Modern day travel evokes images of delayed flights and lost luggage. For Cruise America, a RV rental industry pioneer, this mindset needed redirecting. To position the brand for the future, we found inspiration in the past.

Capturing authentic moments of travel via motorhome, a series of vignettes weaves a compelling story of old fashioned adventure combined with the freedom of convenient travel. At Cruise America, travel is vacation. The result was a powerful storytelling engine to guide travelers worldwide, encouraging folks to turn every travel experience into the adventure of a lifetime.


Honorable Mention in Promotional Materials 2020

Created by:

Design Director

Jessie Engler

Design Company



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Cruise America

Design Team

Art Direction and Photography: Pete Lytwyniuk