Made of the inspiration of the Chinese traditional paper cutting. It is a traditional thing that Chinese people do to celebrate the Chinese New Year. The red Chinese paper-cutting is a symbol of joy and happiness.
The project includes 26 letters of Typeface design and a book with each letter with the explanation of each exquisite Chinese traditional element pattern. All hand made and hand drew in the illustrator. Each kind of element with the delicate Chinese style of impressionistic is added into 26 English letters. Decorated with Chinese elements, the letters show exquisite elegance and luxuriant cultural implications of China.
Gold in Lettering 2020
Silver in Typography 2020
Alice Zong Design, US
Graphic Design Lead: Xi Alice Zong, Apple Inc.