CO_ creative co-working Brand Identity

by Suzannah James

The brief was to create a brand identity for a community-led creative co-work. The name 'co_' came about from initial brainstorming where many words with a 'co-' prefix kept coming up - words such as community, collaboration, connection, collective etc. I thought this would make a powerful and flexible name so that you could have extensions of the brand such as 'co_lab' - a design studio or 'co_play' - a Friday night drinks event etc. The logo was inspired by brutalist architecture. This stripped-back, functional aesthetic was chosen to allow the artists and designers living and breathing within the walls of the co-work a 'blank canvas' to imagine the space for themselves so that the creative space would evolve over time and be a true reflection of the community within.

Prize

Silver in Branding 2020, Non-Pro

Created by:

Design Director

Suzannah James

Company/University or Design School

Shillington College

Website

click here

Credits

Individual Credits

Teacher: Johnny Boardman, Shillington College
Teacher: Dina Hany, Shillington College