We were asked by Diageo, as part of our ongoing work on the Limited Edition Flavors platform, to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape. We were inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
Gold in Packaging Design 2020
Silver in Branding 2020
Grace Kao, Senior Designer
Strategy and Creative Director: Pierre Delebois, forceMAJEURE Design
Senior Designer: Grace Kao, forceMAJEURE Design