I was asked to create a logo for Dr. Sean Bullard DDS who took over the existing dental practice of the dentist I had been going to for nearly 15 years. Dr. Bullard wanted a bull somewhere in the logo so I looked at the kind of imagery used in dentistry branding. In this case, teeth were by far the most common symbol used. And for a crisper idea, I thought I could make the bull out of negative space in a tooth. I also wanted to give the tooth more depth, as if the bull was inside it as well as giving the bull itself a little more character.
Silver in Logos 2020