The S.A.S.S.Y. Method (Smart Authentic Self-confident Super You) is a career coaching process created by Krista Mollion. The brief asked for something bold with bright colors. The main focus would be on 'Sassy' and 'method' would be interchangeable with other words as the business expanded. Later on the focus changed to 'S Method' as a name for the business. The client wanted to reduce the title down to 'S Method' with 'ASSY' small and floating away as if it was the chaos or uncertainty being left behind.