VELUX is a company with a purpose: it’s not just to sell windows, it’s to provide solutions for a healthier and more comfortable indoor environment.

We spend more and more of our lives indoors. Therefore, it’s essential to consider how the indoor environment can affect your health and quality of life and to recognize windows as a source for light and fresh air instead of protection against nature.

With this purpose, VELUX has launched the campaign The Indoor Generation to create global
awareness of the impact of indoor environment and to engage consumers, NGOs, politicians and industry stakeholders in the agenda.

The challenge for Hello Great Works was participate in developing a strategy that showcased VELUX’s role in supporting healthier indoor climate through home improvement and interior design. Through this line of communication, we needed to create a red thread from high level campaign messaging to activating the customers and drive traffic to local market sites.