Scholastic 2017 Holiday Card

by Scholastic Inc.

Scholastic Corporate Communications develops an annually printed holiday card and animation that incorporates elements from a best selling Scholastic book published in the same year. The message is always sent as a warm seasons greetings, though—this year in particular—we selected the Why Am I Me? because of its message of inclusion, acceptance, self discovery, and love. We felt that these values imbued in the message were an extremely timely and subtle corporate response to the uncertain and divisive climate within the US political climate. The printed and animated card are shared internally and externally with our business and media partners.


Gold in Illustration 2018

Silver in Integrated Graphic Design 2018

Silver in Computer Animation 2018

Silver in Mix Media/Moving Image 2018

Created by:

Design Director

Jeremy Goodwin

Design Company

Scholastic Inc.


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Design Team

Jeremy Goodwin (Creative Direction and Lead Designer); Malcolm Meehan (Animation Design); Stefany Turrado (Project Manager), Mariana Martins (Desig...

Video (direct link)

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Entrant Companies

Scholastic Inc., US

Individual Credits

Design Project Manager: Stefany Turrado, Scholastic Inc.
Trade Book Group, VP & Publisher: Tracy Mack, Scholastic Inc.
Designer: Mariana Martins, Scholastic Inc.