"Artfully Crafted"

by Matchbox Design Group

Knife & Flag creates quality aprons for craftsmen of any trade. The aprons are custom-designed for high-level crafting, made to last, and a stylish accessory that keeps people talking. While they liked the “gritty” look and feel of their original launch campaign, they felt that it might be turning off some of the less “hardcore” potential customers, and were looking for a social campaign that held to the rationale behind their original branding, while simultaneously making the brand a bit more approachable than the prior work.

Prize

Gold in Integrated Graphic Design 2018

Created by:

Design Director

James Schulman

Design Company

Matchbox Design Group

Client

Knife + Flag

Design Team

James Schulman Sarah King Brent Feldman