Macy's Mobile App - Redesign, AR/VR, Style Quiz & Inspo

by Macy's

The Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Prize

Gold in Interactive Design 2020

Gold in Mobile Interaction & Experience 2020

Silver in UX, Interface & Navigation 2020

Silver in Mobile App 2020

Created by:

Design Director

Willy Lai & Dave Torres

Design Company

Macy's

Website

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Client

Macy's

Design Team

Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Lucy Wilson, Bahador Shojapour, Olchi Skant, Tussanee Garcia-Shelton, Amy Fritz, Becky ...
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Video (direct link)

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Credits

Individual Credits

Jill Ramsey
Willy Lai
Dave Torres
view more Ana Grace
Agata Krol
Bahador Shojapour
Olchi Skant
Lucy Wilson
Amy Fritz
Becky Jorgenson
Karyn Garske
Kelly Kuhn
Melissa Ngu
Ana Sofia B
Satish Satish
Scott Scherer
Shilpi Jaiswal
Smrutha Ipparthi
Thanh Tran
Christine Kantarjian
Aileen Medina
Amanda Richardson
Amy Cheng
Derek Edwards
Jasdeep Chugh
Jazz Ng-Quan
Jeff Byrd
Kandice Levero
Kenneth Tse
Lucas Kim
Meredith Duncan
Paul Chang
Zeenat Vastrad
Peter Heery
Philis Liu
Phyllis Hau
Ricky J Li
Shirley Schutt
Stephanie Houle
Tracy Reppert
Tussanee Garcia-Shelton
Victoria Honey
Alberto Carvajal
Seung Eun
Eric Yu
Usman Fahimullah
David Chavez
Lily Ngo