The Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
Gold in Mobile Interaction & Experience 2020
Gold in Interactive Design 2020
Silver in Digital Design 2020
Silver in Mobile App 2020
Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Lucy Wilson, Bahador Shojapour, Olchi Skant, Tussanee Garcia-Shelton, Amy Fritz, Becky ...