Macy's Mobile App - Redesign, AR/VR, Style Quiz & Inspo

by Macy's

The Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.


Gold in Mobile Interaction & Experience 2020

Gold in Interactive Design 2020

Silver in Digital Design 2020

Silver in Mobile App 2020

Created by:

Design Director

Willy Lai & Dave Torres

Design Company



click here



Design Team

Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Lucy Wilson, Bahador Shojapour, Olchi Skant, Tussanee Garcia-Shelton, Amy Fritz, Becky ...

Video (direct link)

click here


Individual Credits

Scott Scherer
Usman Fahimullah
Alberto Carvajal