Macy's Website Redesign

by Macy's

The Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, the Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.

Prize

Gold in Digital Design 2020

Silver in UX, Interface & Navigation 2020

Silver in Mobile Responsive Design 2020

Silver in Website Design 2020

Created by:

Design Director

Willy Lai, Dave Torres

Design Company

Macy's

Website

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Client

Macy's

Design Team

Jill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Lucy Wilson, Kathy Rott, Henry Kuo, Aileen Medina, Amanda Richardson, Amy Cheng, Derek ...

Video (direct link)

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Credits

Individual Credits

Jill Ramsey
Willy Lai
Dave Torres