Archipel is an annual music festival featuring contemporary music, performances, sound installations and exploring the creation of music in all its forms.
In this edition, there is a desire to present the diversity of female musicians from different origins, generations and aesthetics.
The programme for the 2019 festival is 100% feminine, featuring composers from all generations, origins and showcasing a wide variety of music.
In its 28th year, the festival has been renamed – Archip–elles for 2019, because women will be taking centre stage !
It was important to develop a bold and innovative visual identity in a social context marked by a reflection on the place of women in society.
The 2019 visual identity of the Archipel Festival explores the imagery and codes of femininity.
It deconstructs stereotypes through the creation of a visual language advocating an uninhibited affirmation of femininity referring to the consciously stylized and self-referential expressions of femininity.
Borrowing from both the codes of feminism and femininity, the visual identity proposes an iconography that is sometimes humorous, cynical and irreverent.
Silver in Promotional Materials 2020
Sophie Rubin + Cedric Rossel
Art director: Sophie Rubin, WePlayDesign
Art director: Cedric Rossel, WePlayDesign