Integrated Graphic Design Category

Entry Title:

DBS Bank Mid-Autumn 2017 Greeting Card

Category:

Professional Integrated Graphic Design

Position:

Silver

Design Director:

Henson Tong

Design Team:

Henson Tong, Venessa Tang

Company:

Double Eleven Design Studio

Client:

DBS Bank (HK) Limited

A heartfelt festival greeting card for clients Goal – We were commissioned by DBS to design a unique mid-autumn festival greeting card with contemporary flair, for premium DBS clients. Key Messages – Albeit the importance of branding, a greeting card – especially when it is for the Mid-Autumn Festival – must be as heartfelt as the services and standards the bank prides itself on. We, therefore, took the affectionate way and celebrate the origins of Mid-Autumn Festival: togetherness, gratitude for harvest and harmony. Our Approach – We created a 3D pop-up card comprised of three laser-cut hand-stuck layers of totems of Mid-Autumn Festival: lanterns, full moon and rabbits; alongside temples in silver and golden hot stamp prints. The tagline “豐饒佳節 共賞秋月”, with the meaning of togetherness and Thanksgiving, is a graceful greeting line for prestigious clients. The card also displays as a beautiful decoration that stays in the lounge cabinet or the desk for a good time.