Twine app is a client portal SaaS app developed and maintained by Browser London. At the start of 2019, the Twine team - faced with production bottlenecks and steadily falling user engagement - embarked on a radical project to overhaul the core UX of the platform.
This process involved an in-depth client research project to establish the issue, followed by a three-step development plan crafted to target the three main issues that clients and users faced.
Delivered over the course of spring and summer 2019, the project has lead to a meaningful uptick in user engagement, improved platform navigation and cleared production bottlenecks, allowing the platform to kick start its next stage of growth.
Silver in Digital Tools and Utilities 2020
Julian Morency Rene Morency Rob McWhirter Connor Ward Elliot Coad Sam Wrigley
Browser London, GB
Head of Product: Rob McWhirter, Twine
Managing Director: Rene Morency, Browser London
Managing Director: Julian Morency, Twine