Twine app is a client portal SaaS app developed and maintained by Browser London. At the start of 2019, the Twine team - faced with production bottlenecks and steadily falling user engagement - embarked on a radical project to overhaul the core UX of the platform.

This process involved an in-depth client research project to establish the issue, followed by a three-step development plan crafted to target the three main issues that clients and users faced.

Delivered over the course of spring and summer 2019, the project has lead to a meaningful uptick in user engagement, improved platform navigation and cleared production bottlenecks, allowing the platform to kick start its next stage of growth.