Branding Design for the Ladies Purse Day

by bdworkshop co. ltd.

The Ladies Purse Day Meeting in November is a popular event in Hong Kong's racing calendar, particularly among celebrities and the fashionable set keen to show off their latest styles.

First, run in 1846, the Ladies' Purse is one of Hong Kong's oldest races. In a tradition established for well over a century, ladies would attend the event dressed in their finest outfits, while the owner, trainer and jockey of the winning horse would be awarded gold sovereigns by a renowned lady. Nowadays, the winner is presented with a gold coin inside a purse as a memento in honour of this venerable tradition.

By invitation from the Hong Kong Jockey Club, we were working closely with the club to provide a wide range of creative services to support this event. Services including branding development, products development and packaging design.

From AirPods case to handbags, we have brought a lot of new ideas to the merchandise category, trying to bring a refreshing feeling to the members and customers who are interested in this event and competition. We use dirty pink and dark green as the primary colour, and the polygonal cutting line as the principal element to increase the fashion sense of the brand and all merchandise design.

Prize

Gold in Branding 2020

Gold in Packaging Design 2020

Silver in Promotional Materials 2020

Silver in Logos 2020

Created by:

Design Director

Clement Young

Design Company

bdworkshop co. ltd.

Client

Hong Kong Jockey Club

Design Team

Hayley Charlotte, Enoch Hui, Elvey Tong, Keith Lam

Video (direct link)

click here

Credits

Entrant Companies

bdworkshop co. ltd., HK

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