When asylum seekers reach the UK, they are given just £37.50 per week to live on, with no provision for menstrual supplies, which are classed as ‘luxury’ products.

Bloody Good Period is a non-profit organisation set up to provide period products for free to asylum seekers, refugees and those who can’t otherwise afford them.

We started working with Bloody Good Period in late 2018, updating the logo and creating various graphic assets and social posts to help build a more consistent brand across digital and printed applications. We launched ‘Festive Period’, a Christmas campaign, using the power of social influencers, that encouraged people to donate stockings filled with period pads.

Following the success of the Festive Period campaign, we were approached by Bloody Good Period to brand, promote and produce the charity’s annual fundraiser ‘Bloody Funny’.

Conceived as a riposte to the accusation that women ‘only make jokes about periods’, the event is the biggest in the charity’s calendar, featuring some of the biggest names on the UK comedy scene uniting to raise money to fight period poverty.

Bloody Good Period refuses to shy away from imagery and messages that others may consider taboo. Periods should not be associated with shame or embarrassment, and as an agency that strives to approach all projects with a sense of honesty and bravery, we felt compelled to meet this challenge head-on. Our immediate reaction to the brief was to find a way to graphically embrace and celebrate periods in all their human, biological (and gory) glory.

The event logo is based on smears of blood, which works in parallel with Bloody Good Period’s core logo, in the shape of a pad. To complement this, we developed a lo-res, deliberately cut-and-paste approach to typography in reference to the campaign’s activist credentials. This approach was extended to the treatment of photography for the comedians, reproduced in halftone patterns over bespoke painted gloopy, blood-drenched backgrounds.

Posters, flyers and a suite of social media posts were created to promote the event and generate ticket sales, as well as an animated version of the logo which ran on a projector behind the comedians on stage.

The event identity flowed (pun intended) seamlessly across a range of merchandise including ethically produced canvas tote bags, stickers and enamel badges which were available for sale on the night, some featuring yet more period-based humour, such as our ‘so funny you’ll LEAK OUT LOUD’ t-shirts.

“A Studio of Our Own took the reins of Bloody Funny, challenging us to be braver and make this event bigger than ever before,” says Gabby Edlin, the founder of Bloody Good Period. “They believe in the power of being nice, being brave and being honest, and they are all of those things and more. We cannot thank them enough.”

The event raised in excess of £10,000, more than five times what previous comedy fundraisers had achieved for the charity and enough to fund around 1,500 periods for refugees and asylum seekers at Bloody Good Period drop-in centres across the UK.