When asylum seekers reach the UK, they are given just £37.50 per week to live on, with no provision for menstrual supplies, which are classed as ‘luxury’ products.
Bloody Good Period is a non-profit organisation set up to provide period products for free to asylum seekers, refugees and those who can’t otherwise afford them.
We started working with Bloody Good Period in late 2018, updating the logo and creating various graphic assets and social posts to help build a more consistent brand across digital and printed applications. We launched ‘Festive Period’, a Christmas campaign, using the power of social influencers, that encouraged people to donate stockings filled with period pads.
Following the success of the Festive Period campaign, we were approached by Bloody Good Period to brand, promote and produce the charity’s annual fundraiser ‘Bloody Funny’.
Conceived as a riposte to the accusation that women ‘only make jokes about periods’, the event is the biggest in the charity’s calendar, featuring some of the biggest names on the UK comedy scene uniting to raise money to fight period poverty.
Bloody Good Period refuses to shy away from imagery and messages that others may consider taboo. Periods should not be associated with shame or embarrassment, and as an agency that strives to approach all projects with a sense of honesty and bravery, we felt compelled to meet this challenge head-on. Our immediate reaction to the brief was to find a way to graphically embrace and celebrate periods in all their human, biological (and gory) glory.
The event logo is based on smears of blood, which works in parallel with Bloody Good Period’s core logo, in the shape of a pad. To complement this, we developed a lo-res, deliberately cut-and-paste approach to typography in reference to the campaign’s activist credentials. This approach was...view more
Gold in Promotional materials for Social Change 2020
Gold in Branding for Social Change 2020
Gold in Integrated Graphic Design for Social Change 2020
Silver in Promotional Materials 2020
Tom Cornfoot, Becca Liversidge, Siobhan Battye
Creative Director: Tom Cornfoot, A Studio of Our Own
Junior Designer: Becca Liversidge, A Studio of Our Own
Senior Designer: Siobhan Battye, A Studio of Our Own