To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms.
Gold in Integrated Graphic Design 2018
Producer: Nicole St Germain, Loyalkaspar
Chief Creative Officer: Beat Baudenbacher, Loyalkaspar
Art Director: Chris Harmon, Loyalkaspar