Sparko Sweets is a brand with a young and fun personality. The challenge was to help develop their brand story by celebrating its joyful identity and beautiful product to better connect with the candy lovers who already know their name, and more. We collaborated closely on the strategy to every aspect of the visual framework–beginning with the understanding of developed and emerging markets, through production and sustainability needs–to create a versatile, playfully bold identity with different graphic elements that are used to communicate the brand’s personality with stunning visual impact.