Spinelli's Sauce Packaging Redesign

by Ellen Bruss Design

EBD rebranded and created packaging for Spinelli’s, a line of pasta sauces and salad dressings created by a female chef for a small Italian market in Denver, Colorado. To represent the authentic Italian origin, EBD customized Mardell, an Italian Futurist-inspired font created by Louise Fili. The colorful stacking of the product name, along with playful descriptions, brings the spirit of the chef to life. A new Spinelli’s logo reflects the traditional Italian heritage. Pairing traditional with the modern sensibility reflects the next phase of this fresh and custom crafted line.


Bronze in Packaging Design 2020

Created by:

Design Director

Ellen Bruss

Design Company

Ellen Bruss Design


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Design Team

Ellen Bruss & Ken Garcia


Entrant Companies

Ellen Bruss Design, US


Spinell's , US

Individual Credits

Creative Director: Ellen Bruss, Ellen Bruss Design
Art Director & Graphic Designer: Ken Garcia , Ellen Bruss Design