UC Berkeley TDPS 2018–19 Performance Season Posters

by L.S. Boldsmith

The Department of Theater, Dance, and Performance Studies at the University of California, Berkeley, commissioned imagery advertising their 2018–19 performance season. The challenge was to capture each thematically diverse show, yet craft a cohesive look overall. The posters are unified via palette, type choice (Ray Larabie’s Rakesly), and a consistent approach to illustrations: black and white vector art is paired with white details (rendered in ink and acrylic paint), stippling (ink), tone-on-tone transparencies (vector), and painted textures (watercolor). This standard execution made it possible to pursue bespoke concepts for each poster, yet maintain visual unity. The art appeared in print and online — posters, flyers, programs, and social media-ready images were dispersed on the university's campus, the web, and beyond.

Prize

Silver in Illustration 2020

Bronze in Promotional Materials 2020

Created by:

Design Director

Leila Singleton

Design Company

L.S. Boldsmith

Website

click here

Client

University of California, Berkeley — Department of Theater, Dance & Performance Studies

Design Team

Leila Singleton

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