Widiba brand identity system

by jekyll & hyde

We designed a visual identity system for Widiba bank. We created a system to depict the company’s identity in a coordinated manner for all its communication tools. The system comprises various elements: from the logo to a corporate font, this was a particular priority (a rounded typeface with four different line weights, as well as a serif and condensed version for optimum flexibility); from a series of icons and a colour palette, to a precise layout with variable modules inspired by responsive design; till a wayfinding system meant to represent a home feeling, a comfortable and informal way of living the Widiba space. Everyting has been designed to be used in both traditional and digital media using distinctive colours and flexible compositions always recognisable.



Prize
Gold in Branding 2018
Silver in Integrated Graphic Design 2018
Bronze in Typography 2018


Agency
Design Director
Marco Molteni, Margherita Monguzzi
Client
Widiba SpA
Design Team
jekyll & hyde


Credits
Creative director
Marco Molteni, jekyll & hyde
Creative director
Margherita Monguzzi, jekyll & hyde
Type designer
Fabrizio Schiavi, FSD Fabrizio Schiavi Design

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