Brookfield Place Rebrand and Reintroduction

by Brookfield Properties

Brookfield Place (BFPL) New York is one of Brookfield’s most iconic Place Making destinations that brings together modern office space, cultural experiences, curated dining and world-class shopping. The 14-acre, 5-building complex on the Hudson River in Lower Manhattan is home to some of the world’s most innovative companies and one of New York’s most celebrated experiential, culinary and shopping destinations.

We were tasked with rebranding the complex as "BFPL" and engaging with the public through massive media buys and marketing materials. The client asked that the brand feel modern and sophisticated. The brand/materials should feel more like a MoMA museum poster than an ad for a shopping mall or retail center.

Prize

Silver in Integrated Graphic Design 2020

Created by:

Design Director

Stéphanie Bazhdavela

Design Company

Brookfield Properties

Client

Brookfield Properties

Design Team

Addison and Brookfield Marketing Teams

Credits

Individual Credits

Manager, Retail Marketing: Jessica McMullin, Brookfield Properties
Graphic Designer: Nicole Bonasoro, Brookfield Properties
Senior Art Director: Stéphanie Bazhdavela, Addison