Rite Aid Pharmacy

by Janny Ji

This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer.

Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography.

Prize

Gold in Packaging Design 2020, Non-Pro

Gold in Branding 2020, Non-Pro

Created by:

Design Director

Janny Ji

Company/University or Design School

Maryland Institute College of Art

Website

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Client

Maryland Institute College of Art

Design Team

Mentor: Jennifer Cole Phillips