This branding system targets the pharmaceutical arm of Rite Aid, where complex, visually chaotic language and graphics often confuse the buyer.
Employing visceral translations of physical symptoms and illnesses, this series of packaging aims to deliver clear, simple, and intuitive visualizations of gas, migraines, and diarrhea through distilled illustration and typography.
Gold in Packaging Design 2020, Non-Pro
Gold in Branding 2020, Non-Pro
Mentor: Jennifer Cole Phillips