In 1899, Purworejo, Central Java, Indonesia, my great grandmother was selling “Jamu” or usually called Traditional Herbal Medicine by carrying it on her back (Jamu Gendong). This business was continued by my grandmother and her family.
As technology develops, they started using machines to smoothen the dried Jamu and package it nicely so people can bring it home. Then, they started opening a small store for the Jamu and named it “Jamu Ny.Kranggan” after my great grandmother’s name which is “Ny. Kranggan”.
I created a packaging that resembles the store with traditional Chinese door openings showing the illustration of the actual store’s interior. The product in the packaging contains many types of Jamu (herbal medicine) wrapped in plastic and paper packaging with their information written on it.
Silver in Packaging Design 2020, Non-Pro