Minimalist branding

by Flora Gordon Design + Imagery

I used bold yet elegant typographic choices, white space, judicious editorial choices on the most minimal contact information to include as branding, applied here to a business card for Steve Nacher, creative director and business consultant in Toronto. Pairing this with luxurious letterpress printing on ultra thick paper and eye-catching edge painting to create help communicate his confident, stylish and intelligent approach to consulting for retail brands worldwide as well as his preference for minimalist designs.


Silver in Branding 2020

Bronze in Logos 2020

Bronze in Lettering 2020

Bronze in Typography 2020

Created by:

Design Director

Flora Gordon

Design Company

Flora Gordon Design + Imagery


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Steve Nacher

Design Team

Flora Gordon, photography by Sergio Lopez, edge painting of printed business cards by Over the Edge Design & Print, letterpress printing by Porchli...


Entrant Companies

Flora Gordon Design + Imagery, CA
Over The Edge Design & Print, CA
Porchlight Press, CA