A Bold New Look for Technovation

by Happy Cog

Technovation was looking for a bold, new brand identity to represent their global tech education nonprofit that inspires girls and families to be leaders and problem solvers in their lives and their community. With a new look and a comprehensive content strategy, we helped Technovation tell their story and create a foundation for the future. Our task was to strategize and execute a rebrand of Technovation, bringing their disparate program identities together under one cohesive parent brand. This endeavor included establishing a brand architecture and redesigning their existing website. Technovation also looked to us for guidance on how to best tell their brand story in the context of their new website. Technovation’s brand system now represents the organization’s new direction in an exciting and innovative way. The flexibility of the website gives the client the freedom to create new pages using a modular approach. By simplifying the way they present their impact, important information is amplified and more transparent. With our guidance, Technovation now has a unique strategy in the nonprofit marketplace and the right content to help them connect with their partners and prospective program participants.

Prize

Silver in Branding for Social Change 2020

Bronze in Websites Design for Social Change 2020

Created by:

Design Director

Jaime Patino-Calvo and Nick Spriggs

Design Company

Happy Cog

Website

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Client

Technovation

Design Team

Jaime Patino-Calvo, Nick Spriggs, and Kate Lechleiter

Video (direct link)

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