by Ching Wu

Being is an oriental, sensual fragrance that interprets the existence of the modern women. It captures the confidence, elegance, and sophistication.
The pattern is inspired by Art Deco style and applied into not just the packages, but through out the whole brand including shopping bag, display, roller ball packages, and other promotion items.


Silver in Packaging Design 2020, Non-Pro

Created by:

Design Director

Ching Wu

Company/University or Design School

Pratt Institute


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Individual Credits

Marc Rosen,
Felipe Sena,