Integrated Graphic Design Category

Entry Title:

La Habana Fragrance Collection


Professional Integrated Graphic Design



Design Director:

Jeremy Ryan

Design Team:

Graphic Design: Autumn Northcraft // Lead Copywriter: David Letourneau

Leave it to our fragrance experts to bring the spirited culture of Havana to life. Our charge? To wrap all that depth and richness, note for note, with designs vibrant enough to reveal the mystery and magic of Cuba, from the memory-laden walls of Café Cubano to the shores of Playa de Varadero. This entire collection — the fragrances themselves, the lively images we used to express their spirit, and the rustic burlap sack we bagged them in — begs you to peel back the stories of such an enchanting place, layer by layer.