Bubble tea is one of the most famous drinks in Taiwan because of it’s chewy texture and silky milk tea. Chia Bubble Tea is a new product made more healthy by adding chia seeds inside. Young ladies are the target audience of the product. By illustrating different female profiles according to the types of tea leaves (oriental tea, matcha, chai tea), a feminine brand image is created. Dots of golden foil randomly sprinkle over the box packaging represents chia seeds floating in the tea. We hope the designed visual is not only beautiful and relaxing but also unique from other milk tea products.
Gold in Packaging Design 2020
Chi-Yao Tang, Chun-Yao Huang, Yi Wang, Hsin-Hui Chen