Abee is a fashionable consumer electronics brand, which provides useful, affordable and convenient home appliance. Young, creative and practical are the core values of the brand. Considering keeping the legibility on different materials, such as paper, metal, wood and plastic, a neat logotype design is necessary. The brand’s Italic and curved typeface represents its dynamic feature and energy. In addition, the heavy weight of the type echoes the solidity of the products. The brackets serve as a group of symbol with an eye-catching effect, which can apply on tag-lines and images to constitute the simple and strong visual element.
Bronze in Branding 2020
Chi-Yao Tang, Chun-Yao Huang, Jiang-Xin Zhang, Jian-He Lin, Hsin-Hui Chen