Integrated Graphic Design Category

Entry Title:

Scentsy Body: Fragrance that feels good.

Category:

Professional Integrated Graphic Design

Position:

Silver

Design Director:

Abigail Page

Design Team:

Graphic Design: Richelle Garn // Lead Copywriter: David Letourneau

Company:

Scentsy

When we reformulated, repackaged and redefined our entire personal care line, we knew we were in for a challenge. How would we “wow” our Consultants and customers with something old-turned-new? Our key differentiator is outstanding fragrance, so we’re always looking for new ways to express the intoxicating nature of scent visually, this time with a mix of fresh ingredients, a rich color palette and eye-popping new packaging designs. Really, we needed to immerse our Consultants and customers in a full-body sensory experience … digitally. Our primary tactic? A collection of tech-forward, shoppable Pinterest pins bold enough to stop them in their tracks.