Enchantée is a new handmade french dessert brand targeting on wedding gift boxes market. The brand spirit of happiness and elegance are expressed through the bright colors and the logo of a dancing lady. The lady who wears a french style hat is dancing for the upcoming wedding and for the tastiness of the desserts. Her tutu skirt mixes the shape of the madeleine. All the flyers and packages are coherent in using the same color scheme and decorative frames. A consistent of softness and elegance is perceptible whenever browsing the website online or receiving the tangible prints and boxes.
Gold in Branding 2020
Chi-Yao Tang, Chun-Yao Huang, Hsiang-Chia Wu, Yi Wang