Hsu's Promise is a locally well known homemade food provider located in Yinnge, Taipei. Good reputation
of their cuisine has been established for several years, and now the 2nd generation, Hsu's 2 sons, is trying to take the brand to another level by identity redesign.
A chef is like an artist of flavor, so we choose to illustrate Hsu brothers as stylists using chopsticks instead of scissors. A retro western barbershop style is adopted to show the spirit of passion and boldness.
Gold in Branding 2020
Chi-Yao Tang, Chun-Yao Huang, Yi Wang, Jian-He Lin