Poltron Frau - Digital Identity

by Triplesense Reply

The new Poltrona Frau site, which for the first time saw the unification of the three company divisions into a single platform: three sequences of a single storytelling. More broadly, the look and feel of the site follows the harmonious combination of innovation and tradition, the true identity of the brand. New is also the site configurator, which allows potential buyers to customize their own object of desire before accessing the booking funnel.


Gold in Mobile Responsive Design 2020

Silver in UX, Interface & Navigation 2020

Created by:

Design Director

francesco milanesio

Design Company

Triplesense Reply


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Poltrona Frau Group

Design Team

Francesco Milanesio Executive Creative Director Emanuele DeDonno Creative Art Lead Riccardo Albertazzi Creative Art Lead Chiara Fissore Creativ...


Individual Credits

Executive Creative Director: Francesco Milanesio, Triplesense Reply
Creative Lead: Giorgio Emanuel Dedonnno, Triplesense Reply
Creative Lead: Riccardo Albertazzi, Triplesense Reply